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How to Assess Your MarTech Stack
When I started DemandGen in 2007, there wasn’t a MarTech category, let alone more than 5,000 tools to sort though. If there had been such a MarTech buffet versus just a handful of systems like...
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7 Ways to “Socialize” Your Marketing Event
From live tweeting and live streaming to social media integration on invitations and event pages, social media is an intrinsic part of how people experience almost every event now. If you’re a...
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DemandGen Awarded Partner of the Year at the 2019 EXPYs
Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in Toronto for tactical workshops and...
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Upload Your CRM/MAP Contacts Accurately, Confidently and Quickly
In an ideal world, beautiful, clean contact data flows perfectly into your CRM and marketing automation systems with the greatest of ease. In the REAL world – it often doesn’t happen that way. And...
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The D3 Methodology: A Breakdown of the Planetary Gear System Visual Metaphor
You may have heard about the D3 Methodology, a framework for managing the complexity of high-performance demand generation and building a perpetual revenue engine. Why is this so critical for success...
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Want Better Reporting and Analytics? First, Ask the Right Questions
The amount of data generated by marketing and sales platforms today is truly fantastic. However, when it comes to generating reporting and insights from that data, marketing automation and CRM...
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Overload Control: Setting up a Communication Limits Smart Campaign in Marketo
No matter how interested somebody may be in your product or service, NOBODY wants to receive five or six emails a day from you — except your mom, maybe! But when leads qualify for multiple campaigns,...
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Your Guide for a High-Performance Technology Stack
For this article, I am going to continue the theme initiated by David Lewis in his Guide for High-Performance Demand Generation. In case you missed it, he introduced the D3 Methodology, a holistic...
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5 Tips for Getting the Most Out of Your MarTech Stack in 2018
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018 than they did last year, according to a survey of 500 marketing executives. The world of MarTech continues to grow...
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How to Maximize the Value of Agile Methodology in MarTech Project Delivery
In today’s world, the economic outlook isn’t necessarily optimistic. On the other hand, it’s not entirely pessimistic either. Regardless of what happens with the economy, one thing is clear. Due in...
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What’s the Best Framework for ABM?
Before I unveil the best framework for Account-Based Marketing, let me say upfront that I dislike the ABM acronym for two reasons. The first reason is silly and childish, and I’ve never talked about...
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Abandon Ship – How and When to Migrate Your Marketing Automation System
At November’s SiriusDecisions Technology Exchange in 2016, Laura Cross and Jen Horton shook up the attendees with their presentation on The State of Marketing Automation when they showed research...
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3 Helpful Tips for Managing Creative Marketing Projects That Result in More...
There has been an exponential increase in digital marketing projects and digital transformation initiatives in recent years, especially as many organizations were forced to make the switch to remote...
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7 Ways to Level Up Your Lead Nurturing with Personalization
Lead nurturing, while not a new concept, continues to evolve. On average, we know that prospects convert at a much higher rate when nurtured versus those who aren’t. In fact, Forrester found that the...
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Demand Generation: Digital and Data Skills for the Future
It seems like a lot of people have been talking about the marketing talent gap for some time. There is a general agreement that the disparity typically revolves around digital and data. There is one...
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Don’t Want Your Major Initiative to Stall Out? Set Your Project Up for...
“The only constant in life is change.” – Heraclitus This saying has never felt more true than over the past few months. We are in a time of constant change right now — both personally and...
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Make Your Customers Feel Welcome in Every Room of Your Company’s House
Historically, Marketing, Sales, Customer Service, and IT have operated as single rooms with closed doors (and soundproof walls). That’s because tight integrations between different processes,...
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How to Build a World-Class Team During a Period of Rapid Growth
Throughout my career as a leader, manager, and coach, I’ve followed one key guiding principle when it comes to organizational development: Build a World-Class Team. That truly is my mission and I say...
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The Top 3 Universal Rules of Business My First Mentor Taught Me
When we start our careers, some of us are lucky enough to have a boss who is also a mentor. They share their years of experience with us in the hopes that we will not make the same mistakes they did....
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5 Tips to Prevent Your Latest MarTech Project from Becoming Shelfware
Have you ever taken a look at the usage data and metrics in your recently rolled out MarTech solution and realized that your shiny new tool isn’t being used? And, if people aren’t using it, why did...
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