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Sandboxes Aren’t Just for Playing Around: The Pros and Cons of Marketo & SFDC...
Many of you are familiar with the Sandbox — a software concept where a replica instance of a production system, like Marketo or Salesforce, is generated so that it can be used to test out features and...
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Getting a Handle on Your Email Groups in Eloqua
Your email campaign is queued up and ready to go. Your copy is attention-grabbing, your design is on point. But when’s the last time you freshened up your email groups in Eloqua? When you’re ready to...
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Rise of the Data Scientist
In the movie The Matrix, Tank is the skilled operator who stays in the ship , staring at the console all day and guiding Neo and the crew safely through the virtual world of the matrix: entry points,...
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Making Sense of Your Company’s Current MarTech Stack
Imagine taking a new marketing role and trying to grasp what all the MarTech tools do for the organization. (You may not even need to use your imagination for this.) The average number of jobs...
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The Age of Digital Direct Mail
On occasion, I might classify myself as “old school,” or even old-fashioned. Those terms would pertain to my taste in movies, music, clothing. . . and to some extent how I’ve viewed the ever-dynamic...
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Two Simple Tools for Building and Improving Relationships in a Remote World...
Are you a good listener? Do you consider yourself a kind person? What’s the connection between these two questions? Listening and kindness have always been important to building successful...
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3 Steps for Successful A/B Testing: Start Small and Just Do It
When I ask clients if they’ve considered doing some A/B testing with their email campaigns, they often tell me they just don’t have the time. Back in the day, A/B testing wasn’t very easy to do. Now,...
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Take Aim at Campaign Success: Leverage your data to improve results
What one thing can improve the success of your campaign? Targeting the right audience. Slicing and dicing who will receive your content, and is most likely to respond to it, will boost your results....
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The D3 Methodology — Your Guide to Digital Transformation
Over the past several years, the term digital transformation has become as common as the word unprecedented in 2020. Among the many things we will remember about 2020, it will be the year that made...
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Forensic Data Analysis: Track Down the Bad Data Like a Crime Scene Detective
Those of us who work with marketing automation or CRM platforms know the heartbreak of unvalidated data sneaking its way in undetected. Unfortunately, there are a number of ways this can happen. From...
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Service Level Agreements: Get Your Leads While They’re Still Hot
Your sales team is bickering that they’re wasting time with too many junk leads, getting to the good ones too late. Marketing is complaining that they’re busting butt filling the pipe, but nothing...
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Critical Thinking Skills to the Rescue! Create a Team of Successful Problem...
Have you ever worked on a project and quickly realized there were significant obstacles in your path that would make the normal course of delivery impossible? If you answered yes, how would you...
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Build Engagement – and Relationships – with Trigger-Based Marketing
With so much going on in our lives, it’s increasingly difficult to craft marketing messages that can rise above the noise and get your prospect’s attention. That’s why my team in Managed Services has...
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5 Tips to Accelerate Lead Response Times
Picture this: You’re in the market for a new car, so you do a little research online and browse some dealership websites and fill out a few interest forms online. You find two comparable cars you like...
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Account-Based Marketing: Is It Worth It?
ABM. A topic that is on every single one of my clients’ marketing technology roadmaps. There is no question of interest and desire. The question is: Is there a commitment? I can say from my time spent...
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Project to Partnership: Keys to a Successful Relationship
As an Account Director at DemandGen, I’m the primary liaison with clients and serve as the “quarterback” for the internal DemandGen team. Some client engagements are more complex than others and...
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Text Emails: The Black Sheep of the Email Marketing World
HTML emails are what marketers think about when they think of email marketing. We build them, we send them, and we get them. They are a fact of life for us marketers, and a daily occurrence for most...
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Marketing Metrics Magic: Should you automate reports or implement a dashboard?
Marketing metrics used to mean a lot of spreadsheet headaches, but today’s technology can make your life a lot easier by delivering the metrics you need in a predefined format. Essentially, you have...
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What Is Lead Acquisition in a Demand Gen World?
“I need more lead acquisition!” is usually the beginning of most customer conversations when talking about business priorities. That’s why as 2020 planning begins, and DemandGen the company turns...
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How B2B Buyers Buy – Three Observations
One of my favorite components of the ITSMA* study “How Buyers Consume Information Survey” (free to members) is that it identifies its participants as 50% IT/50% Business. This is, in my mind, one of...
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