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Out with the Old, in with the New: 9 Questions Your Data Retention Policy...
As marketers, we’re accumulating more data, more assets, and more engagement history from more systems. It’s getting costlier and more difficult to migrate all that data, some of which may itself have...
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Revenue Operations in a Crisis: What Should Marketing and Sales Be Doing —...
These uncertain, novel times are challenging enough for us all to navigate personally — let alone as marketers. So, it’s no surprise that the question I’m being asked the most by my fellow Revenue...
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3 Ways to Measure Your Demand Funnel
Back in 2006, SiriusDecisions launched its first Demand Waterfall framework. While the model has gone through several iterations over the years, it fundamentally tracks movement through various stages...
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The Best Kept Secret to Running Successful Marketing Campaigns
The best-kept secret of all marketing campaigns? It is easier than you may think. You must know where you’ve been to see where you are going. How do you do this? Start by understanding whom you’re...
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Don’t Let A Dash Ruin Your Email Campaign
Em Dash vs En Dash vs Hyphen: Let’s Dash it Out! Unfortunately, that is what we often do. We are in a hurry. The deadline is looming, and we type away in Word, creating our brilliant (or what we...
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DemandGen Launches New Data Management and Implementation Services for...
Combined offerings provide strategic and operational services for marketing and sales operations teams needing to overcome the challenges of maintaining a healthy database. San Ramon, CA — June 4,...
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How to Handle the Project Black Hole
Let’s face it. We have all had a project or three that, once turned over to the requester for approval, falls into the Project Black Hole. You know that project: the one the requester hands to you and...
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Coach Your Own Revenue Championship Team: The Playbook for Getting the Most...
Sales and Marketing alignment has been a hot topic for as long as I can remember. And not just for me. One of the most popular episodes of DemandGen Radio is all about Sales and Marketing alignment....
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A Growing MarTech Landscape Provides Unparalleled Opportunity for Marketers
The MarTech landscape has grown tremendously over recent years. With so many solutions and tools to choose from, marketers now have thousands of options when it comes to building out their marketing...
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How to Set Up Automation Rules for Determining Profile Fit in Pardot
If you’re a serious marketing guru, you know that lead scoring is the secret sauce that empowers marketing automation success. It’s more than “data in, data out” – it’s the science and the art of...
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Innovations in Direct Mail: Interview With PFL’s Daniel Gaugler
It sounds like a contradiction, but recent innovations in an old marketing standard—direct mail—have given this marketing activity new life, making it a valuable addition to any nurture campaign. How?...
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6 Ways to Take Advantage of Intent Data in Marketing and Sales
“Human behavior flows from three main sources: desire, emotion, and knowledge.” Greek philosopher Plato is our oldest (albeit unintentional) B2B thought leader. Thousands of years later, human...
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Marketo at Enterprise Scale: Key Strategies to Build a Robust CRM Integration...
Running Marketo at Enterprise Scale, that is an instance with more than a million records, requires a much greater level of knowledge and careful design to keep the lead machine running smoothly. As we...
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List Size: It’s Quality, Not Quantity
Sometimes we’re in such a hurry to meet a deadline that we keep our messaging general in an attempt to appeal to as many people as possible. But if you send an email to tens or hundreds of thousands of...
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If You Blog It, They Will Come: The Ultimate Cheat Sheet for Attracting the...
During this time of heavily reduced in-person meetings and tradeshows (and, in most cases, canceled altogether), rethinking how you bring in net-new leads should be at the top of your to-do list. With...
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Using Salesforce.com to Track Demand Funnel Volume and Velocity
Let’s talk about the demand funnel. Are you getting the most out of having implemented a demand funnel in your organization, in terms of knowledge that adds value to your marketing efforts? If you’d...
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The Marketing Solutionist: Keep a Swiss Army Knife in Your MarTech Toolbox
Most of us have heard the old adage, “Jack of all trades, master of none.” Not as many have heard the full version, which is a bit more complimentary: “Jack of all trades, master of none, but...
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Making the Move to Agile: 3 Learnings from the Start of Our Journey
The Agile Manifesto is celebrating its twentieth anniversary this year. I guess you could say we’re not exactly early adopters here in BDO Digital’s Demand Gen Group, but we are taking the plunge this...
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7 Essential Marketing Technology Categories: How’s Your Stack Looking?
Creativity-driven marketing has been a central driving force behind brand marketing for years. Creative theory and concepts, I believe, categorize all marketing that is done without technology, data or...
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Look, New MarTech! 3 Steps to Avoid the Perils of Shiny Object Syndrome
Who doesn’t love a great Marketing conference? The energy, the excitement, the vast experience of admired leaders imparted to hungry marketers from the main stage… Let’s be honest, though. While most...
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